課程資訊
課程名稱
線上社會
ONLINE SOCIETY 
開課學期
97-2 
授課對象
社會科學院  社會學研究所  
授課教師
林鶴玲 
課號
Soc7088 
課程識別碼
325 M7100 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期四2,3,4(9:10~12:10) 
上課地點
社110 
備註
限碩士班以上
總人數上限:15人
外系人數限制:7人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/972onlinesoc 
課程簡介影片
 
核心能力關聯
核心能力與課程規劃關聯圖
課程大綱
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課程概述

從網際網路在90年代的興起到快速普及,十餘年來網路研究相對應的發展速度也極為驚人,線上線下生活彼此交織滲透,相互回饋影響,越來越難以對兩者做清楚區隔。然而伴隨著這些發展與網路科技更複雜多樣的運用,不但原有研究議題不斷深化,新的議題與分析觀點也持續加入。本課針對資訊科技所創造出來的新的社會空間中,透過各種電腦中介形式下的自我展現、社會互動、經濟活動與文化現象做選擇性的探討。課程中所涉及的主題包括各種透過網路建構的虛擬環境中的社會關係與社會互動、身體在科技中介下與自我認同的關係變化、虛擬社群與傳統社群之關係與特性、新傳播科技與各種型態社會網絡建構的關係、移動科技對社會關係的影響與對社會變遷之意義、線上分享/參與文化下的經濟生產與禮物文化等。

 

課程目標
同上 
課程要求
 
預期每週課後學習時數
 
Office Hours
另約時間 
指定閱讀
 
參考書目
請見課程大綱 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
閱讀指定文獻、參與課堂討論,並負責學期中一週之引領討論與簡要報告 
20% 
 
2. 
每週綜合閱讀心得,1~2頁 
44% 
 
3. 
期末研究報告 
36% 
選擇一個與本課所涉及主題有關的題目,完成一份6000字以內的學期報告,並於期末在課堂上與同學共享你的觀察分析 
 
課程進度
週次
日期
單元主題
第1週
2/19  課程內容介紹、課程進度及要求之說明(2/19) 
第2週
2/26  <span style="font-weight: bold;">導言:線上社會研究回顧(2/26)</span>
<br>*Silver, David. (2000) “Looking Backwards, Looking Forwards: Cyberculture Studies 1990-2000” pp. 19~30 in Web.studies [讀本]<br>
*Benedikt, Michael. ([1991]2000). “Cyberspace: First Steps,” Cybercultures Reader (pp. 29-44). [讀本]<br>
*Wellman, Barry. (2004). “The Three Ages of Internet Studies: Ten, Five and Zero Years Ago”, New Media & Society 6(1): 123-129. [請自行下載]<br>
*Herring, Susan. (2004) “Slouching toward the ordinary: current trends in computer-mediated communication,” New Media & Society 6(1): 26-36. [請自行下載]<br>
<span style="font-weight: bold;">
<br>
參考閱讀:</span><br>
*Woolgar, Steve. (2002). “Five Rules of Virtuality” (Virtual Society? pp. 1~22) <br>*Reid, E. (1995). “Virtual Worlds: Culture and Imagination,” in Cybersociety, pp. 164-183<br>
<br><span style="font-weight: bold;">報告同學:陳彥豪</span> 
第3週
3/05  <span style="font-weight: bold;">Identities Online (3/5)</span>
<br>
*Turkle, Sherry.《虛擬化身:網路世代的身份認同》引言~第4章(pp. 3-166);第三篇「網路上的角色扮演」(pp. 241-384) [請自行購買或借閱]<br>
<br>
<span style="font-weight: bold;">參考閱讀:</span><br>
*Lori Kendall. (2002) “Hanging Out in the Virtual Locker Room: BlueSky as a Masculine Space” in Hanging Out in the Virtual Pub: Masculinities and Relationships Online, pp.71~108.<br>
*Van Zoonen, Liesbet (2002). “Gendering the Internet: Claims, Controversies, and Cultures,” European Journal of Communication 17(1):5-23.<br>
*Poster, M. 1998. “Virtual Ethnicity: Tribal Identity in an Age of Global Communications,” in Cybersociety, pp. 184-211.<br>
*Donath, Judith S. 1999. “Identity and Deception in the Virtual Community,” pp. 29-59 in Marc A. Smith and Peter Kollock eds., Communities in Cyberspace. London: Routledge.<br>
<br><span style="font-weight: bold;">報告同學:陳家銘</span> 
第4週
3/12  <span style="font-weight: bold;">Social Interaction & Relationships (3/12)
</span><br>
*Composing Cyberspace. Chapter 2: Gender Online, pp. 66-109; Chapter 3: Cultural Identity and Cyberspace (first 2 short assays, pp. 110~123). [讀本]<br>
<br>
<span style="font-weight: bold;">參考閱讀:</span><br>
*Kling, Rob. (1996) “Social Relationships in Electronic Forums: Hangouts, Salons, Workplaces and Communities,” in Rob Kling (ed.) Computerization and Controversy: Value Conflicts and Social Choices. San Diego: Academic Press.<br>
*Poster, M. 1998. “Virtual Ethnicity: Tribal Identity in an Age of Global Communications,” in Cybersociety, pp. 184-211.<br>
*Nakamura, Lisa. (2000) “Race in/for cyberspace: Identity tourism and racial passing on the internet” in David Bell and Barbara M. Kennedy (eds.), The Cybercultures Reader, pp.712~720. London: Routledge.<br>
*Kling, Rob. (1996) “Social Relationships in Electronic Forums: Hangouts, Salons, Workplaces and Communities,” in Rob Kling (ed.) Computerization and Controversy: Value Conflicts and Social Choices. (Second edition) San Diego: Academic Press. 
第5週
3/19  <span style="font-weight: bold;">Virtual Communities: Definitions & Debates(3/19)</span><br>
*Composing Cyberspace. Chapter 4: Virtual Community, pp. 149-169. [讀本]<br>
*Ray Oldenberg, ([1989]1999) The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community, Preface, Preface to the second edition, and Chapter 2: The Character of Third Places (pp. 20~42). [讀本]<br>
*Amy Bruckman, (2006), "A New Perspective on "Community" and its Implications for Computer-Mediated Communication Systems," In Proceedings of the 2006 ACM SIGCHI Conference on Human Factors in Computing Systems, Extended Abstracts (pp. 616-621). Montr&#233;al, Qu&#233;bec, 22-27 April, 2006. <a href="http://www.cc.gatech.edu/~asb/papers/bruckman-community-chi06.pdf">[下載]</a><br>
<br>
<span style="font-weight: bold;">參考閱讀:</span><br>
*Lockard, Joseph. (1997). “Progressive politics, electronic individualism and the myth of virtual community.” In David Porter (Ed.), Internet culture, pp. 219-230. London: Routledge.<br>
*Sarah Nettleton et. al. (2002). The Reality of Virtual Social Support” pp.176~188, in Virtual Society?<br>
*Jones, Steven G. 1998. “Understanding Community in the Information Age,” Cybersociety, pp. 10-35.<br>
*Smith, Marc A. 1999. “Invisible Crowds in Cyberspace: Mapping the Social Sturcture of the Usenet,” pp. 195-219 in Communities in Cyberspace.<br>
<br><span style="font-weight: bold;">報告同學:劉昱緯</span> 
第6週
03/26  Virtual communities: social networks & dynamics<br>
<br>
*Barry Wellman and Milena Julia, (1999), "Virtual Communities As Communities: Netsurfers Don't Ride Alone," in Kollock and Smith, eds., Communities in Cyberspace, (pp. 167-94) [讀本]<br>
*Smith, Anna DuVal. (1999) “Problems of Conflict Management in Virtual Communities,” pp. 134-163 in Communities in Cyberspace.[讀本]<br>
<br>
參考閱讀<br>
*Barry Wellman et. al. (1996) “Computer Networks as Social Networks: Collaborative Work, Telework, and Virtual Community,” Annual Review of Sociology 22:213-38.<br>
*Barry Wellman, "Physical Place and Cyber Place: The Rise of Personalized Networking," International Journal of Urban and Regional Research 25 (2001), Special Issue on "Networks, Class and Place," edited by Talja Blokland and Mike Savage.<br>
 
第7週
4/02  <span style="font-weight: bold;">溫書假!!!</span><br>

*James E. Katz and Mark A. Aakhus. (2002) “Introduction: framing the issues,”pp.1~13, in Perpetual Contact: Mobile Communication, Private Talk, Public Performance.[讀本。請先讀本文,閱讀心得於13週/Mobility時合併寫]<br> 
第8週
4/09  <span style="font-weight: bold;">Networked individualism: Social Network Sites(4/9)</span><br>

*danah boyd. (2007) “Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life.” MacArthur Foundation Series on Digital Learning – Youth, Identity, and Digital Media Volume (ed. David Buckingham). Cambridge, MA: MIT Press. <a href="http://www.danah.org/papers/WhyYouthHeart.pdf">[下載]</a><br>
*Danah Boyd. (2008) “Social Network Sites: Definition, History, and Scholarship.” Journal of Computer-Mediated Communication 13: 210-230. <a href="http://www3.interscience.wiley.com/cgi-bin/fulltext/117979376/PDFSTART">[下載]</a><br>
*Nardi, Schiano, and Gumbrecht. (2004) “Blogging as Social Activity, or, Would You Let 900 Million People Read Your Diary?” Proceedings of the 2004 ACM conference on Computer supported cooperative work, pp. 222~231.<a href="http://home.comcast.net/~diane.schiano/CSCW04.Blog.pdf">[下載]</a><br>
<br>
<span style="font-weight: bold;">參考閱讀:</span><br>
*Danah Boyd, “Friends, Friendsters, and Top 8: Writing community into being on social network sites,” First Monday 11(12-4).<br>
*Judith Donath & Danah Boyd. (2004)“Public Displays of Connection.” BT Technology Journal 22 (4, October: 71-82. 8<br>
<br><span style="font-weight: bold;">報告同學:黃育歆</span> 
第9週
4/16  <span style="font-weight: bold;">期中討論:期末報告題目/研究法(4/16)</span><br>

*Peter Kollock. (1999). The Economics of Online Cooperation: Gifts and Public Goods in Cyberspace," pp. 220-239 in Communities in Cyberspace.[自行<a href="http://www.danah.org/papers/WhyYouthHeart.pdf">[下載]</a>/先讀,心得併下週寫]<br>
<br>
<span style="font-weight: bold;">建議閱讀:(其他線上研究法閱讀書單請見課程網頁)</span><br>
*Gosling, S. D., Vazire, S., Srivastava, S., & John, O. P. (2004). “Should we trust Web-based studies? A comparative analysis of six preconceptions about Internet questionnaires,” American Psychologist, 59:93~104.<br>
*Dhiraj Murthy. (2008) “Digital Ethnography: An Examination of the Use of New Technologies for Social Research,” Sociology 42(5):837-855.<br>
*T.L. Taylor. (1999): Life in virtual worlds: Plural existence, multimodalities, and other online research challenges. American Behavioral Scientist, 43(3): 436-49. 
第10週
4/23  <span style="font-weight: bold;">Networked Information Economy(4/23)</span><br>

*Yochai Benkler, (2006) The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yale University Press, Chapters 1 & Chapter 4 (pp.1~28, 91~127). <a href="http://www.benkler.org/Benkler_Wealth_Of_Networks_Chapter_1.pdf">[ch1下載]</a><a href="http://www.benkler.org/Benkler_Wealth_Of_Networks_Chapter_4.pdf">[ch4下載]</a><br>
*Peter Kollock. (1999). The Economics of Online Cooperation: Gifts and Public Goods in Cyberspace," pp. 220-239 in Communities in Cyberspace.<a href="http://www.sscnet.ucla.edu/soc/faculty/kollock/papers/economies.htm">[下載]</a><br>
<br>
<span style="font-weight: bold;">參考閱讀:</span><br>
*The Wealth of Networks: How Social Production Transforms Markets and Freedom其他章節<br>
*Soren Mork Petersen,(2008) Loser-generated content: from participation to exploitation.<br>
*Peter Kollock. (1998). “Social Dilemmas: The Anatomy of Cooperation,” Annual Review of Sociology, 24: 183~214.<br>
*Ebare, Sean. (2005) “Digital Music and Subculture: Sharing Files, Sharing Styles,” First Monday, 9(2, Feburary).<br>
*J&#246;rgen S. Svensson and Frank Bannister. (2005) “Pirates, Sharks, and Moral Crusaders: Social Control in Peer-to-Peer Network,” First Monday, 9(6, December).<br>
<br><span style="font-weight: bold;">報告同學:陳上儒</span> 
第11週
4/30  <span style="font-weight: bold;">Information Technology & Body(4/30)</span><br>

*Stone, Allucquere Rosanne. [1991]2000. “Will the Real Body Please Stand Up? Boundary Stories about Virtual Cultures,” in Cyberspace: First Steps, pp. 81-118. Cambridge, MA: MIT Press. <a href="http://aaaarg.org/blog/wp-content/uploads/2007/04/will_the_real_body_please_stand_up.pdf">[下載]</a><br>
*Bell, David. (2001) An Introduction to Cybercultures. Chapter 7: Bodies in Cyberculture, pp.137-162.[讀本]<br>
<br>
<span style="font-weight: bold;">參考閱讀:</span><br>
*Lupton, Deborah. [1995]2000. “The Embodied Computer/User,” Cybercultures Reader (pp. 477-88).<br>
*Balsamo, Anne. [1996]2000. “The Virtual Body in Cyberspace,” Cybercultures Reader (pp. 489-503).<br>
<br><span style="font-weight: bold;">報告同學:蔣昕</span> 
第12週
5/07  <span style="font-weight: bold;">Cyborgs & Avatars(5/7)</span><br>

*Hari Kunzru. (1997). “You Are Cyborg,” Wired magazine 5(2, Feb.). <a href="http://www.wired.com/wired/archive/5.02/ffharaway_pr.html">[下載]</a><br>
*Pyle, Forest. 2000. “Making Cyborgs, Making Humans: Of Terminators and Blade Runners,” Cybercultures Reader (pp. 124-137).<br>
*TL Taylor. (2002) “Living Digitally: Embodiment in Virtual Worlds,” Chapter 3 in R. Schroeder (ed.), The Social Life of Avatars: Presence and Interaction in Shared Virtual Environments . London: Springer-Verlag. <a href="http://www.itu.dk/people/tltaylor/papers/Taylor-LivingDigitally.pdf">[下載]</a><br>
<br>
<span style="font-weight: bold;">參考閱讀:</span><br>
*Haraway, Donna. (1991). “A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century,” in Simians, Cyborgs and Women: The Reinvention of Nature (pp.149-181). New York; Routledge<br>
*吳筱玫 (2003) 《網路傳播概論》第13章「賽伯人」。台北:智勝。<br>
*Society Online, chap. 11: Permanently Beta: Responsive Organization in the Internet Era (Gina Neff & David Stark)<br>
*David Mason et al. (2002)“Getting Real about Surveillance and Privacy at Work” pp. 137~152, in Virtual Society?<br>
*“The MySpace Generation” Business Week, December 12, 2005.<br>
<br><span style="font-weight: bold;">報告同學:陳昱如</span>
 
第13週
5/14  <span style="font-weight: bold;">Mobility/Private lives, public spaces(5/14)</span><br>

*James E. Katz and Mark A. Aakhus. (2002) “Introduction: framing the issues,”pp.1~13, in Perpetual Contact: Mobile Communication, Private Talk, Public Performance. [讀本]<br>
*Richard Ling and Birgitte Yttri. (2002) “Hyper-coordination via mobile phones in Norway,”pp.139~169, in Perpetual Contact: Mobile Communication, Private Talk, Public Performance. [讀本]<br>
*Kenneth F. Gergen. (2002) “The Challenge of Absent Presence,”pp.227~241, in Perpetual Contact: Mobile Communication, Private Talk, Public Performance. [讀本]<br>
<br>
<span style="font-weight: bold;">參考閱讀:</span><br>
*Nicola Green. (2002) “On the Move: Technology, Mobility, and the Mediation of Social Time and Space” The Information Society 18(4, July): 281-292.<br>
*Cooper, Green, Murtagh, and Harper. (2002) “Mobile Society? Technology, Distance, and Presence” pp. 286~301, in Virtual Society?<br>
*Bonnie A. Nardi , Diane J. Schiano , Michelle Gumbrecht , Luke Swartz. (2004). “Why we blog,” Communications of the ACM, 47(12, December).<br>
<br>
<span style="font-weight: bold;">參考閱讀:</span><br>
*McGee & Sk&#229;geby. (2005) “Gifting Technologies,” First Monday, 9(12, December). 4<br>
*Kollock, Peter. 1999. “The Production of Trust in Online Markets,” Advances in Group Processes (Vol. 16), E. J. Lawler et al. (eds.). CT: JAI Press.<br>
*Resnick, Paul, Zeckhauser, Richard, Friedman, Eric, and Kuwabara, Ko. “Reputation Systems.” Communications of the ACM, 43(12), December 2000, pages 45-48.<br>
*Adar, Eytan and Bernardo A. Huberman. 2000. “Free Riding on Gnutella,” First Monday, 5 (10, Oct).<br>
*On Virtual Economies (Castronova 2002)<br>
<br><span style="font-weight: bold;">報告同學:劉貞宛</span> 
第14週
5/21  <span style="font-weight: bold;">Implications of IT on Sociology(5/21)</span><br>

*Sherry Turkle. (2007) “Can you Hear Me Now?” Forbes magazine (May 7) <a href="http://www.forbes.com/free_forbes/2007/0507/176.html">[下載]</a><br>
*Paul DiMaggio et. al. (2001) “Social Implications of the Internet,” Annual Review of Sociology 27:307~336. <a href="http://arjournals.annualreviews.org/doi/abs/10.1146/annurev.soc.27.1.307">[下載]</a><br>
*Manuel Castells. (2004) “Afterword: Why Networks Matter” pp. 221~225 in H. McCarthy, P. Miller, P. Skidmore, P. (Eds.), Network logic: Who governs in an interconnected world? <a href="http://www.demos.co.uk/publications/networks">[下載]</a>London: Demos<br>
<br>
<span style="font-weight: bold;">參考閱讀:</span><br>
*John Urry. (2000). “Mobile Sociology,” The British Journal of Sociology, 51(1):185~203.<br>
<br><span style="font-weight: bold;">報告同學:林育慶</span> 
第15週
5/28  <span style="font-weight: bold;">端午節放假 
第16週
6/04  <span style="font-weight: bold;">期末課堂報告I 
第17週
6/11  <span style="font-weight: bold;">期末課堂報告II、繳交書面報告(6/13)